Search result page
Revamp content pages and modules to improve maintainability in the future, while also enhancing the user journey by updating the design of the search bar, header, and footer.
1
Implemented a revamped SERP layout featuring a larger, single listing promotion card, resulting in a notable boost in Click-Through Rate (CTR) from 6.8% to an impressive 8%.
2
The integration of location insights data blocks, enriched by ChatGPT data, into hotspots has achieved a 6% click rate, particularly capturing the attention of high-intent users.
3
Enhancing map search involves adding space, filters, and contextual location boundaries for users to find listings directly on the map. No need for scrolling; users can zoom in for a comprehensive view.
A static image with a clear CTA prompts users to explore results in a dedicated map view. Clicking the CTA redirects to a full-page Map View with a stable top menu, search bar, and filters. To optimize loading, property features are omitted, and the revised menu layout displays essential filters, retaining access to all filters within the menu.