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Category landing page
Our real estate category page highlights individual properties, showcasing the value and quality of our brand.
Search to win
Our objective is to guide users quickly to the search results page (SERP) for discovering potential matches. The Real Estate landing page should emphasize this action while conveying the essence of JamesEdition.
Synergy of product and content
Instead of a page solely filled with product listing cards, we opted to incorporate additional content-led sections, offering customers a more human-centric journey.
the launch of a new category page has driven a substantial 40% increase in listing page conversion rates, accompanied by a commendable 25% rise in SERP conversion rates. These improvements collectively contribute to a more engaging and effective user experience.
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